AI Insights · Timothy · April 2021
Q1 2021 Performance of Top Film & Television Apps in the UK
A look at the Q1 2021 trends for the top Film & Television applications in the United Kingdom, revealing user engagement and revenue data. Insights from Sensor Tower spotlight the sector's dynamics.
The first quarter of 2021 showed interesting movements in the Film & Television app category in the United Kingdom. Data provided by Sensor Tower gives us a glimpse into the performance of the top apps in this sector.
Disney+ experienced a fluctuating revenue trend in Q1, starting at approximately $830K in the last week of December and peaking at around $1M by the end of March. Downloads for Disney+ showed a decrease from 170K in late December to roughly 100K by March's end. The weekly active users followed a similar pattern, with a notable spike to nearly 3.8M in late February.
Netflix showed more stability in its revenue, maintaining a range between $283K and $344K throughout the quarter. Downloads for Netflix decreased from 161K to 80K, with weekly active users starting at 7.8M and ending the quarter slightly lower at around 7.5M.
Amazon Prime Video saw its revenue peak in late January at nearly $200K but generally hovered around $150K to $180K. Downloads began at 271K but saw a decline to just under 75K by the quarter's end. Weekly active users started at over 3M and experienced a dip to around 2.4M.
Crunchyroll had its revenue oscillating between $114K and $150K, with a slight dip to around $125K in the final week of March. Downloads remained relatively low compared to other apps, ranging from 24K to around 19K. Active users, however, increased from about 192K to over 319K, indicating a growing engagement despite fewer downloads.
Lastly, ITVX (formerly known as ITV Hub) showed revenue trends similar to Crunchyroll, with numbers staying between $90K and $110K. Downloads experienced a significant spike in early March, reaching 140K, potentially due to a specific event or release. Active users for ITVX peaked in early March at over 770K but ended the quarter just above 660K.
These trends provide a snapshot of the Film & Television app market's performance in the UK for Q1 2021. For more in-depth insights and data, Sensor Tower's platform is the go-to source for understanding the app economy's nuances.
